Here’s what happened in Web3 world this week (Aug 8-12)

Vitalik Buterin suggests using stealth addresses to protect NFT ownership data Ethereum co-founder suggested using “a low-tech approach to add a significant amount of privacy to the NFT ecosystem” – stealth addresses.  This method would mean that an NFT sender could protect their address when sending the NFT to a new owner. Only the receiver, […]

Here’s what happened in Web3 world last week (Aug 1-5)

After the last couple of months we had, a slow news week is a good thing. I wouldn’t call the previous week ‘slow’ for the crypto industry, especially given the Solana hack incident, but for the web3 world, it was quite (let’s call it) “leisurely.” Tiffany & Co. CryptoPunks NFT collection sells out in 20 min, makes […]

Highstreet and 8-Bit’s Jonathan Koon partner to launch retail store in metaverse

Highstreet, a commerce-centered metaverse, has partnered with Jonathan Koon, a founder of a luxury brand 8-Bit By Mostly Heard Rarely Seen, to provide a “phygital” experience to their customers. This is where we bridge digital and physical assets in Web3, so strap in, everyone! The collaboration will result in a launch of a “phygital” retail […]

Here’s why brands should incorporate NFTs in marketing campaigns

We’re living in the era of endless marketing opportunities. There’s guerrilla marketing, there’s affiliate marketing, email marketing, and so (oh, so) many more ways to try and connect with your customers. Non-fungible tokens (NFTs) seem to be a new hot commodity as a way to reward your existing customers and reach new audiences. NFTs used […]

Oluwatobi Ajayi, Senior Marketing Manager – Meet The Amberfi Team Edition

Oluwatobi Ajayi Senior Marketing Manager Amberfi Catherine Ross-Mychka Lead Journalist Amberfi How do you cut through the marketing noise and reach the audience your web3 brand really needs? There are too many options, and I’m not sure it’s a good thing anymore. Our own Oluwatobi has several ideas on what tools to use to achieve […]

Web3 news, July 15: Snapchat, OpenSea, KIA, Tony Hawk and The Sandbox

Snapchat will test NFT showcasing feature  Snapchat is working on a new feature that will allow users to use non-fungible tokens (NFTs) as filters through AR lenses, the Financial Times reports. Creators will be able to transform their NFTs into AR filters, available on the platform. The feature is planned to be implemented in August […]

Ellyse Amelia, Director of Marketing and Community – Meet The Amberfi Team Edition

Ellyse Amelia Director of Marketing and Community Amberfi Catherine Ross-Mychka Lead journalist Amberfi Building a community is no easy task. Building a loyal and happy community that interacts with your brand on a regular basis is even harder. You have to be able to cut through the noise, stand out, be persistent and honest and […]

Web3 news, July 13: From Shanghai to The Price Is Right – everyone wants a piece of NFTs

NFTs seem to be doing just fine during this unstable time in the crypto industry. According to Nansen’s NFT Indexes Report, first-time buyers keep coming into the market, with around 5,000 new users since March this year.  The highest performing NFT ETH indexes in June included Metaverse-20, Blue Chip-10, and Social-100.  Shanghai will implement metaverse, […]