On MSNBC’s “Morning Joe,” branding expert Donny Deutsch gives NFTs a “brand down” assessment. Here’s why NFTs need a rebrand and a decoupling from cryptocurrencies.
Changing consumer tastes and behaviors are beginning to spur businesses to explore various means to retain users’ attention and brand loyalty. What is quite important in this process is knowing where consumers spend their time, how they engage and how technology is playing a key role in a consumer lifecycle. Non-fungible tokens have been the […]
Barbie is fast transforming from a girl-child toy companion to a symbol of encouragement and a source of empowerment for all women by teaming with Boss Beauties.
Far from digital art, innovative use cases are generally regarded to be the future of NFTs. They help create a direct link between the digital world and real world solutions. This approach to the deployment of NFTs is beginning to attract businesses that are seeking innovative ways to engage and retain their customers. Universal Studios […]
For many businesses, the NFT space still looks like a black hole, and they find it hard to understand what is in it. Some simply see NFT from the perspective of digital images that do not really communicate value. While those who are optimistic about its introduction still do not know how it could be […]
Crypto Connect in West Palm Beach, Florida certainly hit the mark for the late-summer crypto & NFT convention South Florida needed. Between all the informative panels featuring a unique list of NFT realtors, cryptocurrency lawyers, and inspiring crypto-fluent kids — we were just grateful to soak up all the insight they had to offer. The conference was […]
Initially created as a way to manage assets on the Bitcoin blockchain, non-fungible tokens (NFTs) have found their way into the mainstream world. Major brands are jumping on the digital collectibles bandwagon to seize the opportunities they offer – to bring more attention to their products, to find new ways of engaging with customers, and […]
Ah, the prospects of new inventions. What a joyful feeling. Companies are excited about the potential they bring, and marketers are hopeful about new ways of connecting with their clients. This season’s hot commodity is metaverse. I mean, it’s so hot that companies like Facebook are rebranding themselves and putting building it as their main […]
I’ve been a gamer since I was a young kid, growing up with Nintendo products and begging for every new console during the holidays. Few things beat the memory of competing at Mario Kart with family and friends. The rise in game quality has taken us from pixelated classics to shockingly realistic graphics today. However, […]
After the last couple of months we had, a slow news week is a good thing. I wouldn’t call the previous week ‘slow’ for the crypto industry, especially given the Solana hack incident, but for the web3 world, it was quite (let’s call it) “leisurely.” Tiffany & Co. CryptoPunks NFT collection sells out in 20 min, makes […]