Barbie teams up with NFTs to empower women

The Barbie doll collection has been around since March 9, 1959, when the first Barbie doll went on display at the American Toy Fair in New York City. Eleven inches tall, with a swirl of blond hair, Barbie was the first mass-produced toy doll in the United States with adult features.

For generations of grown-ups and adolescents, Barbie has been one of the fondest toy collections of their childhood. Barbie has been used to represent many characters, and it is still one of the most popular toy collections you can find in toy stores.

Based on its long history and popularity among girls, it seems almost normal to most that Barbie became a symbol of women’s empowerment. Mattel, Barbie’s manufacturer, has partnered with Boss Beauties to launch an NFT collection that will empower women and help them achieve their dreams.

Mattel and Boss Beauties partnership


The NFT collection Boss Beauties on OpenSea is already renowned for its effort toward women’s empowerment through mentorship programs and scholarships. Now, Mattel is ready to take this effort up to another level. It is expected that a total of 15,000 NFTs will be released and proceeds will be directed toward women’s empowerment. 

Based on projections, around $250,000 will be raised from the NFT sales. The NFTs will be digital images of Barbie, donning different professions that women could venture into regardless of societal norms and expectations. The main message is to enlighten women and encourage them to be what they want to be.

Toward a wider social cause


The collection is expected to dig into the past. It is expected to represent colorful moments since the emergence of the Barbie brand. Proceeds from the sale will be directed toward community empowerment. Of the $250,000 to be realized, half will go to the Boss Beauties Foundation while the other half will be donated to Barbie’s Dream Gap Project.

As expected, the projects will support women through a virtual mentorship program. The mentorship program is expected to feature women who are renowned and accomplished in their respective fields and endeavors. This way, young women can be encouraged to pursue their dreams and contribute positively to the overall growth of their societies, how they see fit!


Innovation knows no bounds. Yet again, NFTs are proving to be more than a tool for brand profiteering. Barbie has shown that top brands could use NFTs to achieve social good and community empowerment. Although there is no set date for the release of the collection yet, it may drop before the end of the year.

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