Here’s why brands should incorporate NFTs in marketing campaigns

We’re living in the era of endless marketing opportunities. There’s guerrilla marketing, there’s affiliate marketing, email marketing, and so (oh, so) many more ways to try and connect with your customers. Non-fungible tokens (NFTs) seem to be a new hot commodity as a way to reward your existing customers and reach new audiences. NFTs used […]

Neville Hobson, Advisor – Meet The Amberfi Team Edition

Neville Hobson Advisor Amberfi Catherine Ross-Mychka Lead journalist Amberfi Choosing the right communication channel is essential for every brand. But what is the most efficient platform for communication with your audience these days? And how to define your audience in the first place? Neville Hobson is a seasoned PR and communication leader with years of […]

Web3 news, July 15: Snapchat, OpenSea, KIA, Tony Hawk and The Sandbox

Snapchat will test NFT showcasing feature  Snapchat is working on a new feature that will allow users to use non-fungible tokens (NFTs) as filters through AR lenses, the Financial Times reports. Creators will be able to transform their NFTs into AR filters, available on the platform. The feature is planned to be implemented in August […]

What are corporate NFTs?

Non-fungible tokens (NFTs) are unique tokens that can not be interchanged. NFTs are largely used in digital art, gaming, and the concept of digital ownership. They gained huge momentum in 2021, with the world’s most expensive NFT artwork sold for $91.8 million and trading volume reaching over $40 billion, according to recent estimations. But despite the obvious opportunities, […]

Web3 news, July 1: Bored Apes for ‘hire,’ OpenSea data breach, Meta’s NFT feature

OpenSea suffers major data breach  A non-fungible token marketplace OpenSea announced the platform had suffered a data breach. According to the blog post, an employee from the company’s email delivery vendor Customer.io “misused their employee access to download and share email addresses – provided by OpenSea users and subscribers to our newsletter – with an unauthorized external […]

Amberfi interview with Serotonin’s Ian Leviness at Permissionless

The web3 community is filled with amazing people who create, build, and inspire. And we’re excited to be publishing a series of conversations with people we’ve interacted with at different events. Meet Ian Leviness, content manager at Serotonin, who is also an Advisor for Amberfi and was key to its creation. We talked to them […]

Amberfi interview with co-founder and CEO of Mooch Richard Velazquez at Permissionless

The web3 community is filled with amazing people who create, build, and inspire. And we’re excited to be publishing a series of conversations with people we’ve interacted with at different events. Meet Richard Velazquez, co-founder and CEO of Mooch, whom we talked to at Permissionless. Haley: Hi, I’m here with Richard Velasquez, and we are […]

Web3 news, June 15: An outlook on not so grim NFT market

I have to be honest with you –– the markets do look tough right now. With major cryptocurrencies losing more than 30% in price and the biggest crypto companies like Coinbase and BlockFi laying off up to 18% of their employees, it’s getting more and more complicated not to get worried. But there is good news, too.  […]