Using NFTs for customer loyalty programs

Changing consumer tastes and behaviors are beginning to spur businesses to explore various means to retain users’ attention and brand loyalty. What is quite important in this process is knowing where consumers spend their time, how they engage and how technology is playing a key role in a consumer lifecycle. Non-fungible tokens have been the […]

Universal Studios get into NFTs for user engagement

Far from digital art, innovative use cases are generally regarded to be the future of NFTs. They help create a direct link between the digital world and real world solutions. This approach to the deployment of NFTs is beginning to attract businesses that are seeking innovative ways to engage and retain their customers. Universal Studios […]

Utility NFTs are going mainstream

Utility NFTs, a.k.a. NFTs 2.0, are the future of digital collectibles. They create real-world use cases for assets whose core attributes make them unique.

The metaverse and the future of NFTs

As users are set to make the switch to the virtual world, NFTs are primed to see a boom as they are the transactional bedrock of the metaverse experience.

The advantages of NFT gaming over traditional gaming

Gaming has always been one of the most lucrative industries in the world. Since the introduction of digital gaming about fifty years ago, the space has been on an upward trajectory ever since. Statistics have estimated the global gaming industry to be valued at about $300 billion. This is some way ahead of the movie […]

How NFTs can benefit SMEs

Gradually, our conception of non-fungible tokens is gradually shifting from that of static images with no real use case other than the details contained in their metadata. Today, we are beginning to see creative usage of NFTs as representations of valuable assets both on the blockchain and in the real world. Creative adoption and multiple […]