Oluwatobi Ajayi, Senior Marketing Manager – Meet The Amberfi Team Edition

Oluwatobi Ajayi Senior Marketing Manager Amberfi Catherine Ross-Mychka Lead Journalist Amberfi How do you cut through the marketing noise and reach the audience your web3 brand really needs? There are too many options, and I’m not sure it’s a good thing anymore. Our own Oluwatobi has several ideas on what tools to use to achieve […]

Utility: Unlocking the secret power of NFTs

A Twitter Spaces community discussion tackled the fascinating topic of utility in NFTs (non-fungible tokens), a subject that will be getting increasing attention in the months and years ahead.

Kevin Whalen, Director of Business Development – Meet The Amberfi Team Edition

Education: Marketing, Northern Michigan University Role: Director, Business Development Location: Southern California   Born and raised in Illinois, Kevin graduated from Northern Michigan University, where he studied marketing and advertising. And then, as he puts it, his work took him all over the US map.  Kevin is a director of business development and partnerships on […]

Neville Hobson, Advisor – Meet The Amberfi Team Edition

Neville Hobson Advisor Amberfi Catherine Ross-Mychka Lead journalist Amberfi Choosing the right communication channel is essential for every brand. But what is the most efficient platform for communication with your audience these days? And how to define your audience in the first place? Neville Hobson is a seasoned PR and communication leader with years of […]

Web3 news, July 15: Snapchat, OpenSea, KIA, Tony Hawk and The Sandbox

Snapchat will test NFT showcasing feature  Snapchat is working on a new feature that will allow users to use non-fungible tokens (NFTs) as filters through AR lenses, the Financial Times reports. Creators will be able to transform their NFTs into AR filters, available on the platform. The feature is planned to be implemented in August […]

Ellyse Amelia, Director of Marketing and Community – Meet The Amberfi Team Edition

Ellyse Amelia Director of Marketing and Community Amberfi Catherine Ross-Mychka Lead journalist Amberfi Building a community is no easy task. Building a loyal and happy community that interacts with your brand on a regular basis is even harder. You have to be able to cut through the noise, stand out, be persistent and honest and […]

Web3 news, July 13: From Shanghai to The Price Is Right – everyone wants a piece of NFTs

NFTs seem to be doing just fine during this unstable time in the crypto industry. According to Nansen’s NFT Indexes Report, first-time buyers keep coming into the market, with around 5,000 new users since March this year.  The highest performing NFT ETH indexes in June included Metaverse-20, Blue Chip-10, and Social-100.  Shanghai will implement metaverse, […]

What are corporate NFTs?

Non-fungible tokens (NFTs) are unique tokens that can not be interchanged. NFTs are largely used in digital art, gaming, and the concept of digital ownership. They gained huge momentum in 2021, with the world’s most expensive NFT artwork sold for $91.8 million and trading volume reaching over $40 billion, according to recent estimations. But despite the obvious opportunities, […]

Ian LeViness, Advisor – Meet The Amberfi Team Edition

Education: MBA, University of New York in Prague Role: Advisor at Amberfi, Content Manager at Serotonin Location: Richmond, Virginia   Ian got into the crypto and web3 world back in 2016 when he was living in the Czech Republic. He went to a random provincial library, not looking for anything in particular, and stumbled upon […]