Opinion: Will NFT games go mainstream?

I’ve been a gamer since I was a young kid, growing up with Nintendo products and begging for every new console during the holidays. Few things beat the memory of competing at Mario Kart with family and friends. The rise in game quality has taken us from pixelated classics to shockingly realistic graphics today. However, […]

Here’s what happened in Web3 world last week (Aug 1-5)

After the last couple of months we had, a slow news week is a good thing. I wouldn’t call the previous week ‘slow’ for the crypto industry, especially given the Solana hack incident, but for the web3 world, it was quite (let’s call it) “leisurely.” Tiffany & Co. CryptoPunks NFT collection sells out in 20 min, makes […]

Here’s why brands should incorporate NFTs in marketing campaigns

We’re living in the era of endless marketing opportunities. There’s guerrilla marketing, there’s affiliate marketing, email marketing, and so (oh, so) many more ways to try and connect with your customers. Non-fungible tokens (NFTs) seem to be a new hot commodity as a way to reward your existing customers and reach new audiences. NFTs used […]

Oluwatobi Ajayi, Senior Marketing Manager – Meet The Amberfi Team Edition

Oluwatobi Ajayi Senior Marketing Manager Amberfi Catherine Ross-Mychka Lead Journalist Amberfi How do you cut through the marketing noise and reach the audience your web3 brand really needs? There are too many options, and I’m not sure it’s a good thing anymore. Our own Oluwatobi has several ideas on what tools to use to achieve […]

Utility: Unlocking the secret power of NFTs

A Twitter Spaces community discussion tackled the fascinating topic of utility in NFTs (non-fungible tokens), a subject that will be getting increasing attention in the months and years ahead.

Kevin Whalen, Director of Business Development – Meet The Amberfi Team Edition

Education: Marketing, Northern Michigan University Role: Director, Business Development Location: Southern California   Born and raised in Illinois, Kevin graduated from Northern Michigan University, where he studied marketing and advertising. And then, as he puts it, his work took him all over the US map.  Kevin is a director of business development and partnerships on […]

Neville Hobson, Advisor – Meet The Amberfi Team Edition

Neville Hobson Advisor Amberfi Catherine Ross-Mychka Lead journalist Amberfi Choosing the right communication channel is essential for every brand. But what is the most efficient platform for communication with your audience these days? And how to define your audience in the first place? Neville Hobson is a seasoned PR and communication leader with years of […]