Author: Catherine Ross

Catherine has worked as a deputy editor in chief at crypto publication Cointelegraph, editor in chief at the finance and crypto news outlet Currency.com and crypto managing editor at Benzinga.

Biggest brands embracing NFTs

Initially created as a way to manage assets on the Bitcoin blockchain, non-fungible tokens (NFTs) have found their way into the mainstream world. Major brands are jumping on the digital collectibles bandwagon to seize the opportunities they offer – to bring more attention to their products, to find new ways of engaging with customers, and […]

Why brands implement metaverse and you might want to do it too

Ah, the prospects of new inventions. What a joyful feeling. Companies are excited about the potential they bring, and marketers are hopeful about new ways of connecting with their clients.  This season’s hot commodity is metaverse.  I mean, it’s so hot that companies like Facebook are rebranding themselves and putting building it as their main […]

Here’s what happened in Web3 world this week (Aug 8-12)

Vitalik Buterin suggests using stealth addresses to protect NFT ownership data Ethereum co-founder suggested using “a low-tech approach to add a significant amount of privacy to the NFT ecosystem” – stealth addresses.  This method would mean that an NFT sender could protect their address when sending the NFT to a new owner. Only the receiver, […]

Here’s what happened in Web3 world last week (Aug 1-5)

After the last couple of months we had, a slow news week is a good thing. I wouldn’t call the previous week ‘slow’ for the crypto industry, especially given the Solana hack incident, but for the web3 world, it was quite (let’s call it) “leisurely.” Tiffany & Co. CryptoPunks NFT collection sells out in 20 min, makes […]

Highstreet and 8-Bit’s Jonathan Koon partner to launch retail store in metaverse

Highstreet, a commerce-centered metaverse, has partnered with Jonathan Koon, a founder of a luxury brand 8-Bit By Mostly Heard Rarely Seen, to provide a “phygital” experience to their customers. This is where we bridge digital and physical assets in Web3, so strap in, everyone! The collaboration will result in a launch of a “phygital” retail […]

Here’s why brands should incorporate NFTs in marketing campaigns

We’re living in the era of endless marketing opportunities. There’s guerrilla marketing, there’s affiliate marketing, email marketing, and so (oh, so) many more ways to try and connect with your customers. Non-fungible tokens (NFTs) seem to be a new hot commodity as a way to reward your existing customers and reach new audiences. NFTs used […]

Oluwatobi Ajayi, Senior Marketing Manager – Meet The Amberfi Team Edition

Oluwatobi Ajayi Senior Marketing Manager Amberfi Catherine Ross-Mychka Lead Journalist Amberfi How do you cut through the marketing noise and reach the audience your web3 brand really needs? There are too many options, and I’m not sure it’s a good thing anymore. Our own Oluwatobi has several ideas on what tools to use to achieve […]

Kevin Whalen, Director of Business Development – Meet The Amberfi Team Edition

Education: Marketing, Northern Michigan University Role: Director, Business Development Location: Southern California   Born and raised in Illinois, Kevin graduated from Northern Michigan University, where he studied marketing and advertising. And then, as he puts it, his work took him all over the US map.  Kevin is a director of business development and partnerships on […]