Here’s what happened in Web3 world this week (Aug 8-12)

Vitalik Buterin suggests using stealth addresses to protect NFT ownership data Ethereum co-founder suggested using “a low-tech approach to add a significant amount of privacy to the NFT ecosystem” – stealth addresses.  This method would mean that an NFT sender could protect their address when sending the NFT to a new owner. Only the receiver, […]

Opinion: Will NFT games go mainstream?

I’ve been a gamer since I was a young kid, growing up with Nintendo products and begging for every new console during the holidays. Few things beat the memory of competing at Mario Kart with family and friends. The rise in game quality has taken us from pixelated classics to shockingly realistic graphics today. However, […]

Highstreet and 8-Bit’s Jonathan Koon partner to launch retail store in metaverse

Highstreet, a commerce-centered metaverse, has partnered with Jonathan Koon, a founder of a luxury brand 8-Bit By Mostly Heard Rarely Seen, to provide a “phygital” experience to their customers. This is where we bridge digital and physical assets in Web3, so strap in, everyone! The collaboration will result in a launch of a “phygital” retail […]

Here’s why brands should incorporate NFTs in marketing campaigns

We’re living in the era of endless marketing opportunities. There’s guerrilla marketing, there’s affiliate marketing, email marketing, and so (oh, so) many more ways to try and connect with your customers. Non-fungible tokens (NFTs) seem to be a new hot commodity as a way to reward your existing customers and reach new audiences. NFTs used […]

Kevin Whalen, Director of Business Development – Meet The Amberfi Team Edition

Education: Marketing, Northern Michigan University Role: Director, Business Development Location: Southern California   Born and raised in Illinois, Kevin graduated from Northern Michigan University, where he studied marketing and advertising. And then, as he puts it, his work took him all over the US map.  Kevin is a director of business development and partnerships on […]

Neville Hobson, Advisor – Meet The Amberfi Team Edition

Neville Hobson Advisor Amberfi Catherine Ross-Mychka Lead journalist Amberfi Choosing the right communication channel is essential for every brand. But what is the most efficient platform for communication with your audience these days? And how to define your audience in the first place? Neville Hobson is a seasoned PR and communication leader with years of […]

Web3 news, July 15: Snapchat, OpenSea, KIA, Tony Hawk and The Sandbox

Snapchat will test NFT showcasing feature  Snapchat is working on a new feature that will allow users to use non-fungible tokens (NFTs) as filters through AR lenses, the Financial Times reports. Creators will be able to transform their NFTs into AR filters, available on the platform. The feature is planned to be implemented in August […]

Ellyse Amelia, Director of Marketing and Community – Meet The Amberfi Team Edition

Ellyse Amelia Director of Marketing and Community Amberfi Catherine Ross-Mychka Lead journalist Amberfi Building a community is no easy task. Building a loyal and happy community that interacts with your brand on a regular basis is even harder. You have to be able to cut through the noise, stand out, be persistent and honest and […]