Here’s why brands should incorporate NFTs in marketing campaigns

We’re living in the era of endless marketing opportunities. There’s guerrilla marketing, there’s affiliate marketing, email marketing, and so (oh, so) many more ways to try and connect with your customers. Non-fungible tokens (NFTs) seem to be a new hot commodity as a way to reward your existing customers and reach new audiences. NFTs used […]

Kevin Whalen, Director of Business Development – Meet The Amberfi Team Edition

Education: Marketing, Northern Michigan University Role: Director, Business Development Location: Southern California   Born and raised in Illinois, Kevin graduated from Northern Michigan University, where he studied marketing and advertising. And then, as he puts it, his work took him all over the US map.  Kevin is a director of business development and partnerships on […]

Ellyse Amelia, Director of Marketing and Community – Meet The Amberfi Team Edition

Ellyse Amelia Director of Marketing and Community Amberfi Catherine Ross-Mychka Lead journalist Amberfi Building a community is no easy task. Building a loyal and happy community that interacts with your brand on a regular basis is even harder. You have to be able to cut through the noise, stand out, be persistent and honest and […]

What are corporate NFTs?

Non-fungible tokens (NFTs) are unique tokens that can not be interchanged. NFTs are largely used in digital art, gaming, and the concept of digital ownership. They gained huge momentum in 2021, with the world’s most expensive NFT artwork sold for $91.8 million and trading volume reaching over $40 billion, according to recent estimations. But despite the obvious opportunities, […]