Nike’s success shows how fashion brands can benefit from NFT
For many businesses, the NFT space still looks like a black hole, and they find it hard to understand what is in it. Some simply see NFT from the perspective of digital images that do not really communicate value. While those who are optimistic about its introduction still do not know how it could be […]
Why brands implement metaverse and you might want to do it too
Ah, the prospects of new inventions. What a joyful feeling. Companies are excited about the potential they bring, and marketers are hopeful about new ways of connecting with their clients. This season’s hot commodity is metaverse. I mean, it’s so hot that companies like Facebook are rebranding themselves and putting building it as their main […]
Here’s why brands should incorporate NFTs in marketing campaigns
We’re living in the era of endless marketing opportunities. There’s guerrilla marketing, there’s affiliate marketing, email marketing, and so (oh, so) many more ways to try and connect with your customers. Non-fungible tokens (NFTs) seem to be a new hot commodity as a way to reward your existing customers and reach new audiences. NFTs used […]
What are corporate NFTs?
Non-fungible tokens (NFTs) are unique tokens that can not be interchanged. NFTs are largely used in digital art, gaming, and the concept of digital ownership. They gained huge momentum in 2021, with the world’s most expensive NFT artwork sold for $91.8 million and trading volume reaching over $40 billion, according to recent estimations. But despite the obvious opportunities, […]