Why brands implement metaverse and you might want to do it too

Ah, the prospects of new inventions. What a joyful feeling. Companies are excited about the potential they bring, and marketers are hopeful about new ways of connecting with their clients.  This season’s hot commodity is metaverse.  I mean, it’s so hot that companies like Facebook are rebranding themselves and putting building it as their main […]

Is it safe for brands to wade into Web3?

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When word spread in online news publications last week about the launch of The NFT Bay, it reinforced our thesis here at Digital Culture Works that Web3 is not ready for prime time when it comes to major brands and creatives with valuable content who want to take part in the NFT revolution. The problem […]