NFTs need a rebranding—and a decoupling
On MSNBC’s “Morning Joe,” branding expert Donny Deutsch gives NFTs a “brand down” assessment. Here’s why NFTs need a rebrand and a decoupling from cryptocurrencies.
Formula 1 bets on NFT utility for its brand
Formula 1 filed for eight trademarks covering vital aspects of blockchain usability such as NFT, cryptocurrency, marketplace, meta-tokens and digital collectibles. Here’s why it means.
Using NFTs for customer loyalty programs
Changing consumer tastes and behaviors are beginning to spur businesses to explore various means to retain users’ attention and brand loyalty. What is quite important in this process is knowing where consumers spend their time, how they engage and how technology is playing a key role in a consumer lifecycle. Non-fungible tokens have been the […]
How NFTs can benefit SMEs
Gradually, our conception of non-fungible tokens is gradually shifting from that of static images with no real use case other than the details contained in their metadata. Today, we are beginning to see creative usage of NFTs as representations of valuable assets both on the blockchain and in the real world. Creative adoption and multiple […]
Nike’s success shows how fashion brands can benefit from NFT
For many businesses, the NFT space still looks like a black hole, and they find it hard to understand what is in it. Some simply see NFT from the perspective of digital images that do not really communicate value. While those who are optimistic about its introduction still do not know how it could be […]
Is it safe for brands to wade into Web3?
When word spread in online news publications last week about the launch of The NFT Bay, it reinforced our thesis here at Digital Culture Works that Web3 is not ready for prime time when it comes to major brands and creatives with valuable content who want to take part in the NFT revolution. The problem […]