Highstreet and 8-Bit’s Jonathan Koon partner to launch retail store in metaverse
![](https://amberfi.xyz/wp-content/uploads/2022/07/07_29-Catherine-Ross-1200x600.png)
Highstreet, a commerce-centered metaverse, has partnered with Jonathan Koon, a founder of a luxury brand 8-Bit By Mostly Heard Rarely Seen, to provide a “phygital” experience to their customers. This is where we bridge digital and physical assets in Web3, so strap in, everyone! The collaboration will result in a launch of a “phygital” retail […]
Here’s why brands should incorporate NFTs in marketing campaigns
![](https://amberfi.xyz/wp-content/uploads/2022/07/07_28-Catherine-Ross-1200x600.png)
We’re living in the era of endless marketing opportunities. There’s guerrilla marketing, there’s affiliate marketing, email marketing, and so (oh, so) many more ways to try and connect with your customers. Non-fungible tokens (NFTs) seem to be a new hot commodity as a way to reward your existing customers and reach new audiences. NFTs used […]
From $2.5M for NFT champagne bottle to digital art collection to help children: Web3 news, July 20-21
![](https://amberfi.xyz/wp-content/uploads/2022/07/07_21-Catherine-Ross-1200x600.png)
This week the crypto and web3 spaces are celebrating a slight uptick in prices. It’s actually quite funny to see everybody celebrating Bitcoin touching the $24,000 levels after last year’s craze around $60,000 and predictions of the price going as high as $100,000 by the end of last year. Still, the markets seem to be […]
Neville Hobson, Advisor – Meet The Amberfi Team Edition
![](https://amberfi.xyz/wp-content/uploads/2022/07/07_18-Catherine-Ross-1200x600.png)
Neville Hobson Advisor Amberfi Catherine Ross-Mychka Lead journalist Amberfi Choosing the right communication channel is essential for every brand. But what is the most efficient platform for communication with your audience these days? And how to define your audience in the first place? Neville Hobson is a seasoned PR and communication leader with years of […]
Web3 news, July 15: Snapchat, OpenSea, KIA, Tony Hawk and The Sandbox
![](https://amberfi.xyz/wp-content/uploads/2022/07/07_15-Catherine-Ross-1200x600.png)
Snapchat will test NFT showcasing feature Snapchat is working on a new feature that will allow users to use non-fungible tokens (NFTs) as filters through AR lenses, the Financial Times reports. Creators will be able to transform their NFTs into AR filters, available on the platform. The feature is planned to be implemented in August […]
Ellyse Amelia, Director of Marketing and Community – Meet The Amberfi Team Edition
![](https://amberfi.xyz/wp-content/uploads/2022/07/07_15-2-Catherine-Ross-1200x600.png)
Ellyse Amelia Director of Marketing and Community Amberfi Catherine Ross-Mychka Lead journalist Amberfi Building a community is no easy task. Building a loyal and happy community that interacts with your brand on a regular basis is even harder. You have to be able to cut through the noise, stand out, be persistent and honest and […]
What are corporate NFTs?
![](https://amberfi.xyz/wp-content/uploads/2022/07/Full-frame-photo-OP02-2-1200x600.png)
Non-fungible tokens (NFTs) are unique tokens that can not be interchanged. NFTs are largely used in digital art, gaming, and the concept of digital ownership. They gained huge momentum in 2021, with the world’s most expensive NFT artwork sold for $91.8 million and trading volume reaching over $40 billion, according to recent estimations. But despite the obvious opportunities, […]
Web3 news, July 1: Bored Apes for ‘hire,’ OpenSea data breach, Meta’s NFT feature
![](https://amberfi.xyz/wp-content/uploads/2022/07/chayka-boredapeclub.jpg-1024x683.webp)
OpenSea suffers major data breach A non-fungible token marketplace OpenSea announced the platform had suffered a data breach. According to the blog post, an employee from the company’s email delivery vendor Customer.io “misused their employee access to download and share email addresses – provided by OpenSea users and subscribers to our newsletter – with an unauthorized external […]
Amberfi interview with Serotonin’s Ian Leviness at Permissionless
![](https://amberfi.xyz/wp-content/uploads/2022/06/Screen-Shot-2022-06-15-at-8.22.29-PM-1-1024x508.png)
The web3 community is filled with amazing people who create, build, and inspire. And we’re excited to be publishing a series of conversations with people we’ve interacted with at different events. Meet Ian Leviness, content manager at Serotonin, who is also an Advisor for Amberfi and was key to its creation. We talked to them […]
Amberfi interview with co-founder and CEO of Mooch Richard Velazquez at Permissionless
![](https://amberfi.xyz/wp-content/uploads/2022/06/Screen-Shot-2022-06-15-at-8.22.29-PM-1024x508.png)
The web3 community is filled with amazing people who create, build, and inspire. And we’re excited to be publishing a series of conversations with people we’ve interacted with at different events. Meet Richard Velazquez, co-founder and CEO of Mooch, whom we talked to at Permissionless. Haley: Hi, I’m here with Richard Velasquez, and we are […]